New Anti-drug Telephone Enquiry Service "186 186" launches
Anti-drug publicity activities
Anti-drug publicity activities aim
to raise public awareness on the harmful effects of drug abuse
and the importance of staying away from drug. A multi-faceted approach is adopted
to disseminate anti-drug messages:
Anti-drug TV drama series "The Beauty of the Game" (Chinese only)
Theme Song of Territory-wide Campaign Against Youth Drug Abuse 2009 "Be Smart Be Free" (Chinese only)
Anti-drug Theme Song "No, No, No" (Chinese only)
Publicity activities
"Be Smart Be Free" 2009 Summer Holiday Anti-drug Publicity Activity
With the assistance of Hutchison Telecom (HK) Ltd, anti-drug SMS messages were sent to 50,000 mobile phone users aged between 18 and 25 before Christmas.
International Day
Against Drug Abuse and Illicit Trafficking
In 1989, the United
Nations General Assembly declared 26 June each year to be the
International Day Against Drug Abuse and Illicit Trafficking.
Member jurisdictions agree to hold large scale anti-drug campaign
around the day to disseminate anti-drug message to show their determination
to combat drug abuse and illicit trafficking.