Anti-drug publicity activities

Anti-drug publicity activities aim to raise public awareness on the harmful effects of drug abuse and the importance of staying away from drug. A multi-faceted approach is adopted to disseminate anti-drug messages:

	Radio publicity
	Poster of Anti-drug Drama Club
	TV Announcements in the Public Interest (APIs)
	No Drugs (Community)
	No Drugs (Mother)
	No Drugs (Sister)
	No Drugs (Dr Peggy Chu)
	Radio Announcements in the Public Interest (APIs)
	No Drugs (Dr Peggy Chu)
	No Drugs (Don't need)
	No Drugs (No use)
	No Drugs (Never take)
	Posters and leaflets
	Anti-drug poster "No drugs No regrets Not Now．Not Ever"   Anti-drug posters "No drugs No self-destruction, Not Now．Not Ever"
	Anti-drug leaflet "No drugs No regrets Not Now．Not Ever"
	Anti-drug bill insert
	Advertisements
	MTR Station Advertisement
	Taxi body advertisement
	Bus body advertisement
	Bus shelter advertisement
	Tram shelter advertisement
	Outdoor wall banner
	Anti-drug programme on bus A series of four episodes were produced and broadcast on New World First Bus during summer holidays to equip the public with more in-depth information on the harm of drugs.
	Roving exhibitions
	The renewed anti-drug roving exhibition panels.
	District campaigns
	SMS messages
	With the assistance of Hutchison Telecom (HK) Ltd, anti-drug SMS messages were sent to 50,000 mobile phone users aged between 18 and 25 during summer holiday.

In 1989, the United Nations General Assembly declared 26 June each year to be the International Day Against Drug Abuse and Illicit Trafficking. Member jurisdictions agree to hold large scale anti-drug campaign on that day to disseminate anti-drug message to show their determination to combat drug abuse and illicit trafficking.