Preventive Education & Publicity


Anti-drug Telephone Enquiry Service "186 186" launches

Anti-drug publicity activities

Anti-drug publicity activities aim to raise public awareness on the harmful effects of drug abuse and the importance of staying away from drug. A multi-faceted approach is adopted to disseminate anti-drug messages:

  		•  Publicity activities
    - Anti-drug interactive online drama series (Chinese only)
    - "Knock Drugs Out with Love" event (Chinese only)
    - Theme song of event "Knock Drugs Out with Love" (Chinese only)

  		• "Yes, Sir, Sorry, Sir !" roller feature - anti-drug messages (Chinese only)

  		• TV Announcements in the Public Interest (APIs)
    - Anti-drug 2011 (Harm of abusing ketamine)
    - Anti-drug 2011 (Drug treatment and rehabilitation services)
    - Anti-drug 2011 (Harm of abusing ice and cocaine)
    - Anti-drug 2010 (Harm of abusing thinner and cough medicine)
    - Anti-drug 2010 (Hands)
    - Anti-drug 2010 (Run)
    - Anti-drug 2010 (Run) (Online version)
    - Anti-drug 2010 (Stand)

  		• Radio Announcements in the Public Interest (APIs)
    - Anti-drug 2011 (Harm of abusing ketamine)
    - Anti-drug 2011 (Drug treatment and rehabilitation services)
    - Anti-drug 2011 (Harm of abusing ice and cocaine)
    - Anti-drug 2010 (Harm of abusing thinner and cough medicine)
    - Anti-drug 2010 (Family Support)
    - Anti-drug 2010 (Choice)
    - Anti-drug 2010 (Business Deal)

  		• Posters and leaflets
    - Anti-drug posters "Stand Firm! Knock Drugs Out"
    - Anti-drug Game Book (Chinese only)
    - Anti-drug leaflet "Stand Firm! Knock Drugs Out"
  		• Anti-drug Advertisements

  		•  Roving exhibitions
    - Contents of Exhibition Panels (Chinese only)
  		• Anti-drug activities in districts
    - To mobilise the community to combat drug abuse together, District Offices and District Fight Crime Committees have organised various programmes on preventing and tackling drug abuse.
  		• SMS messages
    With the assistance of Hutchison Telecom (HK) Ltd, anti-drug SMS messages were sent to mobile phone users aged between 18 and 25 during Christmas and New Year holiday.
  		• Anti-drug publicity activity at karaoke club

    Anti-drug Preventive Education Programmes

    Hong Kong Jockey Club Drug InfoCentre

    International Day Against Drug Abuse and Illicit Trafficking

    In 1989, the United Nations General Assembly declared June 26 each year to be the International Day Against Drug Abuse and Illicit Trafficking. Member jurisdictions agree to hold large scale anti-drug campaign around the day to disseminate anti-drug message to show their determination to combat drug abuse and illicit trafficking.



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